Over 500,000 tons of billboards are printed on every year, adding a tremendous amount of waste to already overflowing disposal sites, and using massive amounts of energy. Misprinted billboards are also discarded, seemingly unsuitable for display or any other use.
Earlier this month, Colorado-based Gili launched a Kickstarter campaign in hopes to raise money for production on their new Gili bags – unique and versatile bags created from “upcycled” billboards and vinyl mesh. Founded by Vail Valley, Colorado resident and Vermont native, Derek Redd, Gili has created three Gili bags for all sports and outdoor occasions, and has combined durability and function with fashion and style. Each billboard bag is one-of-a-kind and the mesh gear bags come in a wide variety of colors. All materials are sourced in the US and the bags are hand-made in Colorado.
Redd explains Gili’s goal is to “reduce waste and raise awareness towards a sustainable future.” In further support of this goal, 2% of all profits from upcycled products will be donated to the Nature Conservancy. Those who donate to Gili’s Kickstarter will receive rewards ranging from being one of the first people to get their hands on the Gili bag or adventure filled vacations that have never been offered before, including paragliding, rafting, skiing in Colorado, and scuba diving in Mexico.