The annual annual DEMA (Dive Equipment Marketing Association) show is coming to Las Vegas this year, and will be held at the Las Vegas Convention Center from November 19-22.
As the annual trade-only event for qualified professionals, the DEMA Show attracts more than 9,000 attendees and features over 500 leading manufacturers, destinations, wholesalers and service providers all dedicated to the diving, action watersports and travel industries. The show features hundreds of exhibits featuring the leading dive equipment manufacturers, travel destinations, water sports apparel, and services.
With more than 1,300 members worldwide, the non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns such as the national Be a Diver campaign; diver retention initiatives such as DiveCaching; and an annual trade-only event for businesses in the scuba diving, action watersports and adventure/dive-travel industries.
The DEMA show is not open to the public – you must be a dive industry professional to attend. This includes dive business owners, diving equipment manufacturers, dive instructors and training professionals, and others who make their living in the dive industry. Attendee registration is now open and can be found online here.
One unique aspect of the DEMA show is that many manufacturers share their new gear heading to stores in 2015. California Diver is a regular attendee and shares photos and video of these new products on our website live from the show. Be sure to follow us online as we post the latest, greatest, most innovative, and fun products showcased at the show this year.